One Year with REAL Broker – How It Feels
One year ago, Real Estate Collective made a bold move. We joined REAL Broker, bringing our boutique Medicine Hat brokerage into a network of forward-thinking, tech-savvy real estate professionals across North America. At the time, we knew it was the right decision—but we couldn’t have predicted just how transformative this first year would be.
Embracing Change
Joining REAL Broker meant stepping into a whole new way of doing business. We’ve always been proud of our boutique service and deep community roots, but adding REAL’s technology, resources, and collaborative network has elevated our business in ways we never imagined.
In the past 12 months, we’ve:
Connected with top-performing agents from across the country, learning from their experience and sharing our own.
Streamlined our systems with REAL’s cloud-based tools, giving our clients faster, smoother transactions.
Expanded our reach beyond Medicine Hat, bringing more buyers to our sellers and more opportunities to our buyers.
What We’ve Learned
One of the biggest surprises this year has been how collaboration over competition truly thrives in the REAL Broker culture. Instead of guarding ideas, agents openly share strategies, tools, and support. This spirit has not only benefited our team but also directly improved the experience for our clients.
We’ve also learned that growth doesn’t mean losing your identity. We’re still the same friendly, hardworking Medicine Hat team that knows the local market inside and out—we just have more ways to help people reach their goals.
Looking Forward
If our first year was about learning and integrating, our second year is about building and scaling. We’re excited to:
Grow our team with like-minded, community-focused agents.
Continue offering cutting-edge marketing and transaction tools to our clients.
Strengthen our local presence while connecting with a global network.
A year ago, we took a leap of faith. Today, we know it was one of the best decisions we’ve made. REAL Broker has helped us dream bigger, work smarter, and serve our clients better.
Here’s to year two—and beyond.
Elizabeth McNally
Broker/Owner
Real Estate Collective, now proudly brokered by REAL Broker